Senior Manager, Wealth Growth & Analytics
Tasks
- Build analytics reporting and visualization
- Conduct performance deep dives
- Define KPIs and measurement approaches
- Define targeting and lifecycle client strategies
- Design lead programs and client journeys
- Develop scalable analytics use cases
- Drive closed loop learning
- Enable self serve insights tools
- Ensure data quality governance validation
- Ensure measurement and feedback loops
- Identify initiatives for AI enabled insights
- Integrate data across sources
- Lead and develop analytics team
- Lead post campaign program reviews
- Maintain campaign and journey tracking frameworks
- Manage governance risk documentation and audit readiness
- Optimize campaigns and journeys across channels
- Own lead targeting strategy
- Present insights and performance to executives
- Run test and learn experiments
- Standardize tools frameworks and best practices
- Translate data into growth strategies
Perks/Benefits
- N/A
Skills/Tech-stack
AI | AWS | Analytics reporting | CRM | Campaign Measurement | Data Governance | Data Quality | Data Visualization | Experimentation | KPI Development | Lifecycle analytics | Machine Learning | Power BI | Predictive Analytics | Python | SAS | SQL | Salesforce | Segmentation | Tableau
Education
N/A
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