Senior Marketing Analytics Manager - TELUS Business Marketing
Toronto, ON, CA, M5J 2V5
CAD 96K-132K (estimate) Senior-level Full Time
Tasks
- Build campaign performance dashboards
- Conduct campaign deep dive analysis
- Define campaign key performance indicators
- Develop predictive modeling for media strategy
- Manage integrated performance marketing campaigns
- Optimize landing pages and calls to action
- Optimize targeting creative and channel mix
- Prepare campaign performance reports
- Present insights to leadership and stakeholders
- Run A B testing and incremental experimentation
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | Adobe Analytics | B testing | Budget allocation | Customer Segmentation | Data Analysis | Data Visualization | Forecasting | Google Analytics | Google Analytics 4 | Incremental experimentation | Landing Page | Landing page optimization | Lifetime Value | Looker | Marketing attribution | Marketing data | Marketing data visualization | Page optimization | Predictive Modeling | ROAS) | ROI | Statistical Methods | Tableau | Uplift Modeling
Education
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