Senior Marketing Data Analyst - Marketing Mix Modelling
Tasks
- Advise stakeholders on measurement techniques and results
- Build analytics dashboards and self serve data resources
- Contribute to knowledge base and data literacy
- Define OKR targets based on initiative scope
- Design implement and analyze acquisition experiments
- Develop measurement frameworks and data modeling lineage
- Lead acquisition measurement domain roadmap
- Own marketing mix modeling workstream end to end
Perks/Benefits
- Additional paid time off
- Fitness and wellness discounts
- High degree of autonomy
- Language learning apps
- Personal development budget
- Premium bank account subscription
- Public transportation discounts
- Relocation package with visa support
- Work from home budget
Skills/Tech-stack
Audience Segmentation | Conversion Rate | Conversion rate optimization | Data Enrichment | Data Modeling | Data Visualization | Experiment design | Hypothesis Testing | Looker | Marketing Data Enrichment | Marketing Mix | Marketing Mix Modeling | Marketing data | Metabase | Mix Modeling | Naming Conventions | Python | R | Rate optimization | SQL | Superset | Tableau | Targeting | Tracking and Naming Conventions
Education
N/A
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