Senior Software Engineer, Marketing Analytics
PSC003, United States
USD 140K-160K (estimate) Senior-level Full Time
Tasks
- Apply HIPAA PHI tiering logic
- Architect data collection infrastructure
- Conduct compliance audits of tags and data flows
- Configure GA4 to BigQuery export pipelines
- Configure SA360 floodlight conversion tracking
- Configure tag firing rules and triggers
- Create tagging documentation and training materials
- Design and maintain tag management system strategy
- Ensure GA4 and BigQuery marketing attribution data quality
- Establish and enforce data layer standards
- Implement Enhanced Conversions and conversion APIs
- Implement QA processes for tagging validation
- Implement server side tagging configurations
- Maintain GA4 event schemas and tracking
- Maintain HIPAA marketing rule knowledge
- Own Freshpaint PHI safe data routing
- Plan launches and validate tracking requirements
- Resolve discrepancies between ad and analytics reporting
- Set up conversion tracking for ad platforms
- Stay current on privacy regulations impact
- Support Google Ads Meta Pixel Bing UET DSP pixels
- Support multi touch attribution via event naming consistency
- Translate marketing measurement needs into tagging solutions
- Triage and resolve tracking issues
Perks/Benefits
Skills/Tech-stack
BigQuery | Browser DevTools | CCPA | Charles Proxy | Cloud Functions | Cloud Run | Conversion API | DBT | Data Governance | Enhanced Conversions | Freshpaint | GA4 Measurement Protocol | Google Ads | Google Analytics | Google Analytics 4 | Google Cloud | Google Cloud Functions | Google Cloud Run | Google Tag | Google Tag Manager | HIPAA | HTML | JavaScript | Measurement protocol | Meta Pixel | Omnibug | OneTrust | SA360 Floodlight | Server Side | Server-side Tagging | TCPA | Tag Assistant | Tag Assistant Enterprise | Tag Manager | Usercentrics
Education
N/A
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