Head of Marketing Analytics Insights & AI Leader
Burlington, Massachusetts, US, 01803
USD 178K-267K Senior-level Full Time
Tasks
- Accelerate analytics adoption with change management and training
- Build scalable data products and analytics services
- Define marketing analytics data architecture roadmap
- Deliver actionable dashboards and end to end analytics products
- Deploy flagship AI use cases for VOC automation and personalized experiences
- Establish AI governance for marketing
- Lead AI centered marketing analytics operating model as data product factory
- Own full product lifecycle for data products and AI driven insights
- Partner with stakeholders and integrate Marketing COE capabilities
- Standardize workflows versioning and cross functional service level agreements
- Translate VOC and CX insights into actions and measure ROI
Perks/Benefits
Skills/Tech-stack
AI Governance | Agent Orchestration | Artificial Intelligence | Attribution Modeling | BI | CRM | Customer Experience | Data Architecture | Data Governance | Data Lineage | Data Privacy | Experimentation | Generative AI | Looker | Machine Learning | Marketing Automation | Marketing Mix | Marketing Mix Modeling | Marketing attribution | Martech | Mix Modeling | Net Promoter Score | Power BI | Process Mapping | Prompt engineering | RAG | SQL | Tableau
Regions
Countries
States
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