Senior Web Analytics & Digital Experience Manager
Tasks
- Align web engagement with marketing attribution frameworks
- Analyze landing page performance and engagement
- Analyze website funnels and user journeys
- Create executive dashboards and reporting
- Drive continuous improvement in measurement standards
- Improve digital tracking with Martech and engineering
- Lead web analytics strategy across global web properties
- Own web analytics governance and optimization
- Provide actionable recommendations for website performance
- Serve as analytics partner for Web SEO and Content Marketing
- Support experimentation and A B testing measurement
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | Amplitude | B testing | Dashboarding | Data Governance | Digital analytics | Digital tracking | Event Tracking | Experimentation | Funnel Analysis | GA4 | Google Analytics | Google Analytics 4 | Looker | Marketing Analytics | Marketing attribution | Marketing measurement | Power BI | Tag Management | Web Analytics
Education
N/A
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