Specialized Analytics Sr. Lead, SVP - Measurement and Insights Analytics
388 GREENWICH STREET - TOWER, United States
USD 192K-288K Senior-level Full Time
Tasks
- Build closed loop measurement across channels
- Create KPI measurement view from media data
- Deliver dashboards and reports to stakeholders
- Design test and learn frameworks
- Develop attribution models and frameworks
- Develop data and measurement roadmap
- Develop gen AI capabilities for analytics acceleration
- Develop incrementality tracking
- Lead measurement and insights analytics strategy
- Partner cross functionally to integrate insights into product and marketing
- Perform risk and controls governance for analytics work
- Standardize post campaign reporting
- Translate complex analytics into actionable recommendations
Perks/Benefits
Skills/Tech-stack
A/B | A/B Testing | Ad-Tech | Attribution | B testing | Clean room | DSP | Data Privacy | Data Visualization | Experimental Design | Identity resolution | Incrementality | Machine Learning | Measurement | Power BI | Predictive Modeling | Python | QlikView | R | SQL | Snowflake | Statistical Analysis | Tableau | Web Analytics
Education
Regions
Countries
States
Cities
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