CRM Data Analyst

Tasks

• Analyze customer datasets
• Build customer segmentation models
• Collaborate with cross-functional teams
• Define campaign data requirements
• Define campaign offers
• Design targeted campaigns
• Evaluate post campaign performance
• Execute campaign lifecycle
• Optimize campaign performance
• Plan channel strategy
• Prepare performance reports and presentations
• Schedule campaign activities
• Select campaign audiences
• Summarize insights for business decisions
• Track campaign metrics

Perks/Benefits

• Hybrid work
• Private insurance
• Remote work
• Tech equipment
• Training budget

Skills/Tech-stack

CRM | Campaign Management | Churn analysis | Conversion Rate | Conversion rate optimization | Cross-selling | Customer Retention | Customer Segmentation | Customer lifecycle | Customer lifecycle analysis | Data Mining | IBM SPSS | IBM SPSS Modeller | Lifecycle Analysis | Marketing Analytics | NPS | Rate optimization | SPSS Modeller | SQL | Upselling