Sr Dir Business Insights & Marketing Analytics
CORP- Northfield - Headquarters, United States
USD 177K-266K Senior-level Full Time
Tasks
- Build competitive intelligence program
- Create customer intelligence and segmentation
- Design data governance framework
- Design marketing attribution models
- Develop TAM SAM models
- Develop reporting frameworks and dashboards
- Drive always on customer segmentation
- Establish data stewardship standards
- Influence strategic decisions
- Integrate internal and external data sources
- Lead enterprise marketing analytics team
- Manage vendor data providers
- Measure campaign impact and customer journey effectiveness
- Own marketing data ecosystem
- Partner with marketing teams to optimize performance
- Present insights to executive leadership
- Translate market insights into strategies
Perks/Benefits
- 401k contributions
- Disability insurance
- Employee assistance program
- Employee resource groups
- Employee service corp
- Health insurance
- Life insurance
- Paid time off
Skills/Tech-stack
Acuity | Adobe Analytics | Attribution Modeling | Clarivate | Competitive Intelligence | Customer Segmentation | Dashboarding | Data Governance | Data Quality | Data Security | Data Taxonomy | Data Visualization | Dynamics | Google Analytics | Informatica | Market sizing | Marketo | Power BI | Python | R | SQL | Tableau | Workfront
Education
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