Sr Manager, Analytics and Reporting (IKC)
01887 - DaVita Village Health Colorado, United States
USD 98K-155K Senior-level Full Time
Tasks
- Apply AI tools for content drafting and variants
- Author technical BRDs for campaign requirements
- Create build ready campaign specifications
- Define audience strategy in Salesforce Data Cloud
- Define segmentation logic and journey flows
- Define testing plans and success metrics
- Establish acceptance criteria and data requirements
- Feed learnings back into campaign standards
- Implement consent suppression frequency governance
- Lead post campaign analysis and optimization
- Manage campaign timelines and stakeholder expectations
- Manage creative development workflow and approvals
- Monitor live journey performance using KPIs
- Own lifecycle campaign design across channels
- Partner with solutions architects during build
- Perform light copywriting for messaging
- Specify identity and attribute requirements
- Support UAT and sign off before launch
- Translate business goals into campaign architecture
- Write creative briefs and compliance requirements
Perks/Benefits
- N/A
Skills/Tech-stack
AI tools | Agile | Automation Studio | BRD | CAN-SPAM | CDP | Campaign Measurement | Consent Management | Data Extensions | Data cloud | Data models | Deliverability | Email Studio | Journey Builder | KPI Monitoring | Marketing Cloud | Requirements documentation | Salesforce Data Cloud | Salesforce Marketing | Salesforce Marketing Cloud | Salesforce data | Segmentation | Subscriber Data Models | Subscriber data | Suppression Lists | TCPA | UAT
Education
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