Associate Director, Brand Analytics
Tasks
- Activate customer segments
- Analyze customer behavior using secondary data
- Analyze market dynamics
- Analyze patient flow
- Build predictive analytics models
- Build prescriptive analytics models
- Conduct customer journey analysis
- Conduct market assessments
- Create strategic analyses for brand performance
- Create strategic analyses for competitive dynamics
- Create strategic analyses for customer engagement
- Create strategic analyses for launch readiness
- Deliver business reviews
- Design launch performance measurement framework
- Develop advanced analytics models
- Develop customer segmentation strategy
- Influence strategic business decisions
- Integrate multiple data sources
- Maintain dashboards and KPIs
- Manage multi stakeholder analytics projects
- Manage ongoing brand performance
- Measure campaign effectiveness
- Measure program effectiveness
- Perform lookalike modeling
- Support brand launch execution
- Support brand launch planning
- Translate insights into executive recommendations
Perks/Benefits
- 401 K
- Dental insurance
- Life insurance
- Medical insurance
- Paid time off
- Vision insurance
- Wellness program
Skills/Tech-stack
Alteryx | Campaign Effectiveness | Customer Segmentation | Dashboarding | Data Visualization | Dataiku | KPI Development | Lookalike modeling | Microsoft Excel | Microsoft PowerPoint | Power BI | Predictive Analytics | Prescriptive Analytics | Program Effectiveness | Python | R | SQL
Education
Bachelor of Engineering | Bachelor of Science | Master of Science
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