Email & Lifecyle Analytics Lead
Cape Town, South Africa
ZAR 498K-510K (estimate) Senior-level Full Time
Tasks
- Analyze performance drivers for nurture and enrollment
- Architect analytics infrastructure for email and lifecycle funnel
- Build advanced Tableau dashboards and reporting suites
- Champion analytics best practices and operational rigor
- Collaborate with Engineering CRM and Martech for Snowflake Data Cloud pipelines
- Conduct deliverability audits
- Design measurement frameworks for experiments and performance tracking
- Detect anomalies and provide diagnostics
- Guide lifecycle data capture join and modeling
- Maintain KPIs and dashboards
- Partner on A B testing and nurture sequencing changes
- Serve as subject matter expert for SFMC Marketing Intelligence
- Train teams to interpret data and use dashboards
- Translate raw data into decision ready insights
Perks/Benefits
- Employee assistance program
- Getsmarter courses
- Medical aid
- Pension contribution
- Sports leave
- Study leave
- Time off for festive season break
- Volunteer time off
- Work-life balance
Skills/Tech-stack
A/B | A/B Testing | Attribution | B testing | Dashboarding | Data Hygiene | Data Modeling | Data Pipelines | Data cloud | Datorama | Deliverability | Journey Builder | Marketing Cloud | Marketing Intelligence | SFMC | SQL | Salesforce | Salesforce Marketing | Salesforce Marketing Cloud | Segment | Segmentation | Snowflake | Tableau
Education
N/A
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