Marketing Data Engineer (m/w/d)
Tasks
- Build scalable data models
- Create 360 degree customer view
- Create segmentation and personalization analytics
- Define KPI reporting and ROI frameworks
- Design tracking and tagging concepts
- Develop churn prediction and lifecycle models
- Develop marketing automation data pipelines
- Ensure data privacy governance compliance
- Ensure tracking quality
- Implement data cleansing retention deletion and consent management standards
- Integrate CRM and marketing automation platforms
- Monitor data flows and ensure data quality
- Optimize data integrations and interfaces
- Resolve data issues before campaigns
Perks/Benefits
- Flexible working hours
- Hybrid work model
- Jobrad Leasing
- Paid massages at work
- Subsidized retirement plan
- Team events
- Urban sports club membership
Skills/Tech-stack
Analytics | CRM | Churn Prediction | Consent Management | Customer Segmentation | DSGVO | Data Engineering | Data Governance | Data Modeling | Data Privacy | Data Quality | Data Quality Management | Data integration | ELT | ETL | HubSpot | Marketing Automation | Personalization | Quality management | ROI frameworks | Reporting
Education
N/A
Roles
Regions
Countries
States
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