Manager, Marketing Analytics
Tasks
- Automate analytics workflows
- Build multi-touch attribution models
- Build scalable reporting and dashboards
- Conduct cohort studies
- Conduct funnel conversion analysis
- Define and measure marketing success
- Deliver strategic insights
- Ensure data quality and governance
- Forecast performance trends
- Integrate AI powered analytics tools
- Lead marketing performance analysis
- Partner cross functionally on data definitions and attribution
- Support marketing strategic planning with forecasts and scenarios
Perks/Benefits
Skills/Tech-stack
AI-powered analytics | Attribution Modeling | Automation | Automation platforms | CRM systems | Cohort Analysis | Data Governance | Data Quality | Data Visualization | Excel | Forecasting | Funnel Analysis | KPI frameworks | Looker | Marketing Analytics | Marketing Automation | Marketing Automation Platforms | Marketing KPI | Marketing KPI Frameworks | Marketing performance | Marketing performance measurement | Performance Measurement | Power BI | Predictive Analytics | SQL | Salesforce | Scenario Modeling | Tableau
Education
Bachelor of Arts | Bachelor of Engineering | Bachelor of Science
Roles
Regions
Countries
States
Cities
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