M&C Analytics & Intelligence (CCM)(7)

Tasks

• Analyze campaign content web paid media events customer engagement
• Build marketing communications insights performance capability
• Connect marketing communications performance data with CRM and sales outcomes
• Define marketing communications performance measurement analysis
• Develop KPI frameworks measurement approaches dashboards reporting
• Drive adoption of data driven ways of working
• Enable teams stakeholders to use data for planning prioritization decision making
• Identify trends opportunities performance drivers
• Translate analytics into actionable recommendations

Perks/Benefits

• Work from the office hybrid schedule

Skills/Tech-stack

AI tools | CRM | Campaign Measurement | Customer Engagement | Customer Journey | Customer Journey Analytics | Customer engagement analytics | Dashboarding | Data Analysis | Data-Driven Decision Making | Data-driven | Decision Making | Engagement Analytics | Journey Analytics | KPI frameworks | Marketing Analytics | Marketing Automation | Reporting