Head of Analytics & Business Insights
Tasks
- Collaborate with executive team for data driven decisions
- Define analytics measurement framework
- Define team objectives and delegation model
- Deliver continuous training programs
- Develop digital marketing analytics roadmap
- Drive PDCA methodology adoption
- Drive artificial intelligence analytics use cases
- Ensure data governance and data quality
- Lead global digital marketing analytics strategy
- Lead self service dashboard enablement
- Manage and motivate global analytics team
- Manage annual function budget
- Manage executive reporting tools
- Orchestrate competitive intelligence activities
- Oversee analytics documentation and accuracy
Perks/Benefits
- N/A
Skills/Tech-stack
Adobe Analytics | Agile | Artificial Intelligence | B2B Pipeline | B2B Pipeline Analytics | Budget Management | CRM | Change Management | Competitive Intelligence | Conversational Analytics | Customer Data | Customer Data Platform | Customer Experience | Customer Experience Logic | Customer experience analytics | Data Governance | Data Quality | Data Visualization | Data platform | Digital Marketing Analytics | Digital marketing | Ecommerce metrics | Experience Analytics | Google Analytics | Lead Lifecycle Scoring | Lead lifecycle | Lifecycle Scoring | MQL | Marketing Analytics | Marketing Automation | PDCA | Pipeline Analytics | Power BI | Project Management | SAL | Stakeholder management | Tableau | Waterfall
Education
Master of Arts | Master of Business Administration | Master of Science
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