Senior Analyst - Customer Planning and Analytics
Fort Myers, FL, 33966, US
USD 34K-42K (estimate) Senior-level Full Time
Tasks
- Analyze offer testing results
- Calculate revenue expense and rewards liability
- Conduct performance deep dives
- Create actionable customer insights
- Deliver credit and loyalty analytics
- Develop customer lifecycle and omni channel strategies
- Develop measurable goals and plans
- Integrate customer insights into media and circulation planning
- Manage customer segmentation and reporting
- Measure loyalty issuance and redemption
- Optimize investment strategies
- Refine CRM offer targeting strategies
- Run incrementality testing and post campaign analysis
- Support CRM and customer file insights
- Support long range seasonal planning and forecasting
- Track credit card acquisition activation spend and rewards
- Track customer file health
Perks/Benefits
- N/A
Skills/Tech-stack
Adobe Analytics | Credit card | Credit card analytics | Customer Segmentation | Data Warehousing | Excel | Incrementality | Lifetime Value | Loyalty programs | Offer Testing | SQL | Storytelling in reporting | Tableau
Education
Bachelor of Engineering | Bachelor of Science | Master of Science
Roles
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