User Acquisition Analytics Manager
London - 10 Triton Street, United Kingdom
GBP 42K-50K (estimate) Mid-level Full Time
Tasks
- Build dashboards for campaign KPIs
- Build segmentation frameworks
- Create performance models for investment decisions
- Develop marketing mix modelling inputs
- Manage paid growth campaigns
- Optimize creatives for platform requirements
- Own user acquisition strategy
- Perform audience and competitor analysis
- Prepare client reporting and presentations
- Run A B tests for creatives and messaging
- Support UA tracking setup for new titles
- Support programmatic buying strategy
- Use SQL to analyze performance data
Perks/Benefits
Skills/Tech-stack
A/B | A/B Testing | Adjust | Apple Search Ads | Applovin | Appsflyer | B testing | CPI | DSP | Google | LTV | Marketing Mix | Marketing Mix Modeling | Meta | Mix Modeling | Power BI | Private Marketplace | Programmatic buying | ROAS) | Retention | SQL | Search ads | Singular | Tableau | TikTok | Unity
Education
N/A
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