Business Analytics Consultant Senior - Marketing & Customer Analytics
One PNC Plaza (PA370), United States
USD 75K-150K Senior-level Full Time
Tasks
- Design experiments for campaign testing and incrementality analysis
- Develop and maintain dashboards and reporting
- Generate insights for campaign optimization recommendations
- Perform cohort and vintage analysis
- Present findings to technical and non-technical audiences
- Support marketing analytics for direct mail and direct response campaigns
- Support match back analysis and attribution approaches
Perks/Benefits
- 401k match
- Disability coverage
- Educational assistance
- Health and wellness program
- Life insurance
- Paid time off
Skills/Tech-stack
A/B | A/B Testing | Attribution Analysis | B testing | Cohort Analysis | Data Visualization | Difference-in-differences | Hadoop | Incrementality | JupyterHub | List segmentation | Power BI | Python | SQL | Statistical Testing | Synthetic control | Tableau | Vintage analysis
Education
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