Digital Analytics Specialist | Private Individuals @ING Bank

Tasks

• Collaborate with product UX marketing and technology teams
• Create and automate sales funnel dashboards and KPIs
• Design digital tracking strategy
• Identify drop out points and conversion opportunities
• Lead tagging audits and improve data quality
• Manage digital analytics implementation and optimization
• Provide tracking consultancy and analytics architecture guidance
• Recommend tracking accuracy improvements
• Support analytics maturity and data driven decision making
• Translate data into customer journey insights

Perks/Benefits

• Benefit platform budget
• Corporate events social gatherings
• Extra annual leave days
• Flexible schedule
• Growth through upskilling reskilling programs
• Hybrid work
• Learning and development budget
• Short week options

Skills/Tech-stack

Adjust | Adobe Analytics | Conversion Rate | Conversion rate optimization | Dashboards | Data Quality | Digital Advertising | Funnel analytics | Google Ads | Google Analytics | Google Analytics 4 | Google Tag | Google Tag Manager | Key Performance Indicators | LinkedIn Ads | Looker Studio | Meta Ads | Performance indicators | Rate optimization | Sales funnel | Sales funnel analytics | Tag Manager | Tagging | Taxonomy design | Tealium | TikTok Ads