VP, Co-Brand & Lifecycle Analytics
Stamford Engagement Hub CT, United States
USD 135K-230K Executive-level Full Time
Tasks
- Automate data visualization for portfolio performance
- Build business cases for marketing strategy and targeting
- Conduct product and channel performance analysis
- Define test and control strategies for targeting impact
- Design and maintain decision management and optimization framework
- Execute integrated marketing campaigns with personalization and segmentation
- Lead analytical projects and statistical modeling
- Lead analytics strategy for co brand lifecycle marketing
- Manage and prioritize analyst workload
- Measure wallet and category spend impact
- Own end to end analytical deliverables
Perks/Benefits
Skills/Tech-stack
A/B | A/B Testing | Analytics | Attribution | B testing | Campaign Measurement | Channel Strategy | Customer Analytics | Customer lifecycle | Customer lifecycle marketing | Dashboarding | Data Mining | Data Visualization | Data Warehousing | Decision Management | Excel | Forecasting | Lifecycle Marketing | Marketing Analytics | Optimization | Personalization | PowerPoint | Python | SAS | SQL | Segmentation | Statistical Analysis | Tableau
Education
Regions
Countries
States
Cities
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