VP - Marketing Analytics
Tasks
- Build and maintain marketing dashboards
- Deliver executive reporting and actionable insights
- Design and analyze multi channel campaigns for optimization
- Develop lead scoring models and segmentation strategies for B2B targeting
- Drive full funnel marketing analytics linking campaigns to pipeline and revenue
- Improve marketing efficiency and ROI
- Lead marketing analytics strategy with KPIs and measurement frameworks
- Mentor junior team members and build analytics team
- Standardize reporting and performance tracking with cross functional teams
- Translate analytics into data requirements for data engineering
Perks/Benefits
- N/A
Skills/Tech-stack
AWS Redshift | Adobe Analytics | Attribution | B2B Marketing | B2B marketing analytics | Dashboarding | Google Analytics | Lead Scoring | Marketing Analytics | Marketing Cloud | Marketing measurement | Marketo | Power BI | Python | ROI analysis | SQL | Salesforce CRM | Salesforce Marketing | Salesforce Marketing Cloud | Segmentation | Snowflake | Tableau | Web Analytics
Regions
Countries
States
Cities
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