VP - Marketing Analytics

Boston, MA

USD 140K-185K Executive-level Full Time

@ K...

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Found 26d ago

Tasks

Build and maintain marketing dashboards
Deliver executive reporting and actionable insights
Design and analyze multi channel campaigns for optimization
Develop lead scoring models and segmentation strategies for B2B targeting
Drive full funnel marketing analytics linking campaigns to pipeline and revenue
Improve marketing efficiency and ROI
Lead marketing analytics strategy with KPIs and measurement frameworks
Mentor junior team members and build analytics team
Standardize reporting and performance tracking with cross functional teams
Translate analytics into data requirements for data engineering

Perks/Benefits

Skills/Tech-stack

Education

Bachelor of Business Administration | Bachelor of Engineering | Bachelor of Science

Roles

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VP - Marketing Analytics

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