VP, Marketing Science Analytics, Customer Engagement Team
Dallas, Texas, United States
USD 180K-200K (estimate) Executive-level Full Time
Tasks
- Advise customers on marketing analytics
- Collaborate with finance on financial systems
- Conduct cross media attribution and touchpoint analytics
- Create documentation and improve processes
- Develop and deliver analytical presentations
- Develop pricing strategy insights
- Drive customer adoption of analytics platform
- Identify account growth opportunities and white space
- Lead internal initiatives for process scalability
- Lead marketing mix modeling engagements
- Lead project delivery and timelines
- Manage customer account portfolio
- Manage resourcing across regions
- Manage revenue goals
- Perform paid owned earned media effectiveness analysis
- Provide thought leadership
- Run customer analyses and marketing spending optimization
- Steward analytics and data tracking processes
- Support business development lead generation
- Train and coach team members
Perks/Benefits
- N/A
Skills/Tech-stack
Account Management | Cross Media | Cross Media Attribution | Customer Analytics | Data tracking | Digital Media Analysis | Digital media | Marketing Analytics | Marketing Mix | Marketing Mix Modeling | Marketing Spending Optimization | Media Measurement | Media analysis | Media attribution | Microsoft Excel | Microsoft PowerPoint | Mix Modeling | Paid media | Paid media measurement | Predictive Modeling | Presentation development | Pricing Strategy | Process Improvement | Project Management | Revenue Management | Spending Optimization | Stakeholder management | Statistical modeling | Touchpoint Analytics | Unified Measurement
Education
Bachelor of Engineering | Bachelor of Science | Master of Science | PhD
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