Director, Performance Marketing Analytics
Tasks
- Centralize performance measurement and analysis
- Conduct A/B testing
- Develop predictive analytics for marketing investment recommendations
- Generate performance dashboards and data visualizations
- Implement data governance for accurate tracking
- Optimize marketing investments across regions and channels
- Provide performance reporting and insights
- Source and integrate data from internal and external sources
- Standardize key performance indicators and measurement methodologies
- Track expenses and measure marketing results
Perks/Benefits
- 401k match
- Dental insurance
- Disability insurance
- Flexible spending accounts
- Flexible time off
- Hybrid work
- Life insurance
- Medical insurance
- Paid Holidays
- Parental leave
- Remote work
- Sick pay
- Vision insurance
- Wellness benefits
Skills/Tech-stack
A/B | A/B Testing | B testing | Dashboard Development | Data Governance | Data Mining | Data Visualization | Machine Learning | Marketing Analytics | Microsoft Excel | Omnichannel optimization | Predictive Analytics | SQL | Website Optimization
Education
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