Senior Marketing Strategist Data Analytics

Tasks

• Build data driven marketing strategy
• Build executive business cases with ROI modeling
• Coordinate QBR and EBR journey investment planning
• Create journey governance and maturity assessments
• Create marketing analytics and KPI architecture
• Create reusable consulting methodology frameworks and workshop guides
• Deliver client strategy advisory to VP and C level stakeholders
• Design audience segmentation and lifecycle definitions
• Develop experimentation frameworks
• Develop use case prioritization frameworks using quantitative scoring
• Lead journey mapping workshops
• Partner with technology vendors to assess client opportunity
• Present executive level performance narratives
• Translate CRM data into strategic recommendations

Perks/Benefits

• Travel 20 percent

Skills/Tech-stack

BI | Behavioral Data | Braze | Business Value Prioritization | Business value | CRM Analytics | ClickUp | Customer Data | Customer Data Platform | Customer Relationship Management | Customer relationship | Dashboard Reporting | Data analytics | Data measurement | Data platform | Databricks | Experimentation | First-party data | Google Workspace | Journey Mapping | Key Performance Indicators | Lifecycle Marketing | Marketing Analytics | Marketing strategy | Party data | Performance indicators | Personalization | Power BI | Quantitative scoring | ROI modeling | Relationship Management | Segment | Segmentation | Slack | Tableau