Web Optimization Specialist
Tasks
- Build Adobe Analytics dashboards
- Build Adobe Target experiences
- Conduct pre test analysis and baseline setup
- Configure targeting traffic allocation and tracking
- Create test plans from testing strategy
- Define test mechanics and success criteria
- Develop test variations
- Document test plans and measurement parameters
- Document test results for post test analysis
- Execute test operations through launch and closure
- Identify traffic volume audience overlap and measurement gaps
- Maintain test documentation and interpretation support
- Monitor test performance and flag issues
- Update learning repository and support stakeholder reviews
- Validate KPI instrumentation in Adobe Analytics
Perks/Benefits
- Career development and growth
- Employee incentive programs
- Flexible vacation
- Headspace app access
- Hybrid work model
- Mental health days
- Retirement savings
- Tuition reimbursement
- Two paid volunteer days off annually
- Work from anywhere up to 8 weeks per year
- Work-life balance support
Skills/Tech-stack
A/B | A/B Testing | Adobe Analytics | Adobe Target | Agile | B testing | CSS | Custom Segments | Event Tracking | Google Analytics | HTML | JavaScript | Multivariate Testing | Sample Size | Statistical significance | Test Duration | Traffic allocation | Web Analytics
Education
N/A
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