Senior Data Scientist – Marketing Mix Optimization (MMO Enhancements)
Hyderabad, TS, India
INR 3000K-4720K (estimate) Senior-level Full Time
Tasks
- Analyze marketing performance and sales data
- Build Python analytical pipelines
- Build marketing effectiveness machine learning models
- Communicate results with data visualizations
- Create scenario planning what if simulations
- Design Marketing Mix Optimization solutions
- Develop optimization frameworks for budget allocation
- Mentor junior data scientists
- Monitor model performance and diagnostics
- Perform feature engineering and model validation
- Translate analytics into business recommendations
Perks/Benefits
Skills/Tech-stack
AWS | Azure | Bayesian Modeling | Budget Optimization | Causal Inference | Cloud platform | Cvxpy | Data Visualization | Databricks | Feature Engineering | Generative AI | Git | Google Cloud | Google Cloud Platform | MLflow | Machine Learning | Marketing Analytics | Marketing Mix | Marketing Mix Optimization | Mix optimization | Model Validation | NumPy | Optimization | Pandas | Predictive Modeling | Python | Regression Modeling | SQL | Scenario Planning | SciPy Optimize | Scikit-learn | Series forecasting | Snowflake | Statistical modeling | Time Series | Time Series Forecasting
Education
Bachelor of Engineering | Bachelor of Science | Master of Science
Roles
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