Distribution Analytics Lead (Senior Lead Marketing Data Scientist)
Tasks
- Analyze organic growth and store performance
- Build team of analysts and data scientists
- Communicate findings to senior leadership
- Create clean scalable data pipelines
- Drive incrementality testing and geo experiments
- Establish experimentation standards and statistical guardrails
- Implement marketing mix modeling
- Own measurement frameworks for paid user acquisition
- Set distribution analytics roadmap and priorities
- Translate business goals into analytical initiatives
Perks/Benefits
- Educational activities
- Entertainment activities
- Flexible working hours
- Healthy Meals
- Paid vacation
- Probationary period employment contract
- Seminars and conferences
- Sport and fitness allowance
- Training
Skills/Tech-stack
A/B | A/B Testing | Attribution | B testing | BigQuery | Business Intelligence | DBT | Data Pipelines | Data Visualization | Experiment design | Geo-experiments | Incrementality testing | LTV | Marketing Mix | Marketing Mix Modeling | Mix Modeling | Predictive Modeling | Python | Quasi Experimental | Quasi-experimental designs | R | ROAS) | SQL | Snowflake | Statistical Analysis
Education
N/A
Roles
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