Manager, Digital Consumer Analytics
Tasks
- Analyze organic and paid media traffic
- Build quantitative stakeholder insights
- Collaborate with analytics teams to drive revenue
- Communicate risks and dependencies to stakeholders
- Create structured repeatable reporting outputs
- Deliver consumer performance analysis
- Develop best practice toolsets and frameworks
- Ensure analysis accuracy using QA processes
- Explain segmentation and KPI impact
- Generate actionable insights
- Manage multiple analytical priorities
- Monitor performance vs targets
- Optimize consumer databases and lifetime value
- Translate business questions into analytical approaches
Perks/Benefits
- N/A
Skills/Tech-stack
Airflow | Alteryx | Attribution | Consumer analytics | Data Modeling | Data Processing | Data Visualization | Data Warehouse | Data tracking | Databricks | Ecommerce | Exasol | Frontend Tagging | Lakehouse | PowerBI | Privacy regulation | Python | R | Reporting | SQL | Segmentation | Tableau
Education
N/A
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