Specialist, Marketing Analytics
Ohio - Columbus, One Nationwide Plaza, United States
USD 88K-164K Mid-level Full Time
Tasks
- Analyze marketing effectiveness and identify optimization actions
- Build reports and dashboards for marketing performance
- Conduct qualitative and quantitative research
- Create feedback loops to improve analyses
- Develop data collection and campaign classification processes
- Document business rules requirements and information requirements
- Evaluate statistical significance and test results
- Partner with marketing teams to deliver data driven insights
- Perform statistical modeling and deploy models to production
- Support email marketing measurement and analytics
- Translate data and research findings into marketing actions
Perks/Benefits
- 401k match
- Business Casual Attire
- Life insurance
- Life time paid time off
- Long-term disability
- Medical/Dental/Vision
- Paid Holidays
- Paid time off
- Remote/hybrid work
- Short-term disability
Skills/Tech-stack
A/B | A/B Testing | Agile | B testing | Data Analysis | Data Modeling | Data Visualization | Databricks | Decision Trees | Machine Learning | Multivariate analysis | Power BI | Regression | SQL | Salesforce | Statistical significance | Teradata
Education
Associate Degree | Bachelor of Engineering | Bachelor of Science | Master of Science
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