Senior Data Analyst (TakealotMORE & Cross Group)
Tasks
- Analyze subscription lifetime value retention and churn
- Build predictive models for at risk subscribers
- Collaborate with data engineering on attribution measurement
- Conduct acquisition analytics including customer acquisition cost
- Conduct cohort analysis across the ecosystem
- Conduct competitive intelligence analysis
- Conduct root cause analysis for cross platform performance
- Conduct root cause analysis of subscription variances
- Create cross platform dashboards and reports
- Create customer segmentation strategies
- Create marketing performance dashboards
- Create subscription dashboards and reports
- Design and analyze A/B tests
- Develop attribution frameworks for customer journeys
- Develop marketing attribution frameworks for conversion
- Develop marketing budget allocation frameworks
- Develop subscriber growth and retention recommendations
- Document analytical methods and drive process improvement
- Establish marketing performance accountability frameworks
- Lead analytics methodology development
- Lead marketing performance reviews and reporting
- Manage analytics BI request backlog and executive reporting
- Map customer interactions for cross selling opportunities
- Measure and optimize marketing campaign performance
- Optimize ROAS for marketing investments
- Own cross platform growth forecasting
- Own subscription growth forecasting
- Present findings to senior stakeholders
- Track and optimize cross platform marketing attribution
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | Attribution Modeling | B testing | Channel attribution | Churn analysis | Cohort Analysis | Cohort Retention Analysis | Cross-channel | Cross-channel attribution | Customer Journey | Customer Journey Analytics | Customer Segmentation | Dashboarding | Experimental Design | Forecasting | Google Analytics | Google BigQuery | Google Workspace | Hypothesis Testing | Journey Analytics | LTV modeling | Lifetime Value | Lifetime value modeling | Looker | Machine Learning | Marketing Automation | Marketing attribution | Martech | Python | R | ROAS analysis | Retention analysis | SQL | Statistical Hypothesis Testing | Value modeling
Education
Bachelor of Engineering | Bachelor of Science | Master of Science | PhD
Roles
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