Senior Marketing and Data Analytics Manager
Tasks
- Audit marketing data infrastructure gaps
- Automate analytics workflows with AI tools
- Build marketing reporting infrastructure
- Connect marketing activity to pipeline and revenue
- Define shared data models and reporting cadences
- Develop full funnel reporting dashboards
- Direct offshore analytics and GTM resources
- Enforce lead data hygiene and deduplication
- Execute UTM framework and tracking enforcement
- Govern marketing data and tracking standards
- Implement measurement framework and attribution modeling
- Integrate marketing data and martech tools
- Maintain executive dashboards and scorecards
- QA offshore deliverables
- Remediate data infrastructure gaps with IT and Sales Ops
- Report pipeline velocity and BDR performance
- Segment contacts in Pardot or Account Engagement
- Track lead to opportunity conversion metrics
Perks/Benefits
- 401k employer match
- Basic life insurance
- Flexible Vacation and Sick Policy
- Medical/Dental/Vision insurance
- Paid Holidays
- Remote/Hybrid Work Environment
Skills/Tech-stack
Account Engagement | Attribution Modeling | B2B demand generation | Business Intelligence | Dashboarding | Data Governance | Data Hygiene | Deduplication | Demand Generation | Funnel Analysis | Google Analytics | Google Tag | Google Tag Manager | Lead Deduplication | Marketing Automation | Marketing operations | Pardot | Revenue operations | SQL | Salesforce | Salesforce CRM | Segmentation | Tag Manager | UTM
Education
Bachelor of Engineering | Bachelor of Science | Master of Science
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