Senior Manager, Marketing Science & Analytics
Toronto, ON, CA, M5C2W1
CAD 86K-156K (estimate) Senior-level Full Time
Tasks
- Build marketing forecasting and performance measurement models
- Create campaign performance and ROI analysis
- Develop audience segmentation and targeting analytics
- Develop dashboards and standardized reporting frameworks
- Develop incrementality and experimentation analysis
- Implement analytics automation AI enabled workflows and governance
- Lead and coach marketing analytics talent
- Lead marketing analytics strategy and delivery
- Oversee marketing measurement frameworks
- Partner with data engineering and BI teams to deliver analytics products
- Provide personalization and next best action insights
- Translate client product channel and campaign data into recommendations
Perks/Benefits
- N/A
Skills/Tech-stack
AWS | Azure | Business Intelligence | Cloud platform | Customer Lifetime Value | Data Visualization | Experimentation | Forecasting | Google Cloud | Google Cloud Platform | Incrementality testing | Investment Analysis | Lifetime Value | Lookalike modeling | Machine Learning | Marketing Mix | Marketing Mix Modeling | Mix Modeling | Multi-Touch Attribution | Multi-touch) | Next Best Action | Personalization | Power BI | Return on Investment | Return on Investment Analysis | Segmentation | Statistical Analysis | Targeting | Uplift Modeling
Education
Bachelor of Engineering | Bachelor of Science | Master of Science
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