VP, Enterprise Web Strategy & Analytics
US DC Main Office, United States
USD 175K-315K Executive-level Full Time
Tasks
- Build audience segments from CRM data
- Define content governance strategy
- Define user experience information architecture
- Develop web strategy roadmap
- Drive digital marketing analytics and conversion optimization
- Enforce web content policies compliance and data integrity
- Lead community implementation and member engagement
- Lead development design and community management team
- Lead site refresh and platform migration
- Manage vendor relationships
- Manage web governance publishing roadmap
- Monitor and implement web reporting enhancements
- Optimize website integration with digital media
- Oversee user testing and UX enhancements
- Oversee web budgets and multi vendor delivery
- Partner cross functionally to align web experience with business goals
- Plan and maintain web content functionality security and performance
- Set community platform strategy and KPIs
Perks/Benefits
- Convenient DC location
- Opportunity to work on national significance issues
- Outstanding benefits package
- Professional collegial work environment
Skills/Tech-stack
A/B | A/B Testing | Acquia | Adobe Analytics | Adobe Experience | Adobe Experience Manager | Audience Segmentation | B testing | Behavioral targeting | CRM data | Content Personalization | Conversion Rate | Conversion rate optimization | Digital marketing | Drupal | Engine optimization | Experience Manager | Google Analytics | Google Analytics 4 | Information Architecture | Marketing Cloud | Optimizely | Project Management | Rate optimization | SEO Analytics | Salesforce Marketing | Salesforce Marketing Cloud | Salesforce Personalization | Search Engine | Search engine optimization | Sitecore | User Experience | Web Analytics
Education
Bachelor of Arts | Bachelor of Engineering | Bachelor of Science
Regions
Countries
States
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