Marketing Analytics Lead-Vice President
Wilmington, DE, United States
USD 132K-175K (estimate) Senior-level Full Time
Tasks
- Coach and develop junior analysts
- Collaborate cross functionally to align solutions to standards
- Define data requirements for performance monitoring
- Develop analytic assets and frameworks for incrementality and ROI
- Drive experimentation strategy and measurement rigor
- Lead marketing program financial optimization
- Leverage analytics toolset for insight speed and consistency
- Maintain measurement quality processes and controls
- Manage marketing partner stakeholder delivery
Perks/Benefits
- Backup childcare
- Financial coaching
- Health care coverage
- Mental health support
- On-site health and wellness centers
- On-site health services
- Retirement savings plan
- Tuition reimbursement
Skills/Tech-stack
Attribution | BI Dashboards | Big Data | Business case | Business case development | Case Development | Data Lineage | Data Modeling | Data Quality | ELT | ETL | Experiment design | Incrementality testing | Prototyping | Python | R | Relational databases | SAS | SQL | Snowflake
Education
Bachelor of Arts | Bachelor of Engineering | Bachelor of Science
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