Senior Manger, Marketing Analytics - Cards

San Francisco R

USD 120K-150K (estimate) Senior-level Full Time

@ U...

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Found 22d ago

Tasks

Analyze cardholder engagement trends
Analyze retention drivers
Analyze rewards engagement
Analyze spend behavior
Analyze utilization trends
Architect marketing optimization engine
Build account valuation models
Build business unit economic growth forecasts
Build predictive models
Conduct cohort analyses
Conduct unit economics analysis
Define attribution frameworks
Design A/B tests
Design multivariate tests
Evaluate credit performance
Evaluate customer quality
Forecast key marketing metrics
Improve KPI definitions
Improve data quality with data engineering
Lead marketing investment cycle
Measure conversion rate improvements
Mentor junior analysts
Optimize campaign targeting
Optimize channel mix
Optimize creative performance
Perform portfolio stratifications
Produce securitization performance analytics
Recommend actions using statistical analysis
Standardize reporting methodologies
Translate datasets into business insights

Perks/Benefits

Skills/Tech-stack

Education

N/A

Roles

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Senior Manger, Marketing Analytics - Cards

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