Lead Data Scientist - Marketing
London, United Kingdom
GBP 75K-115K (estimate) Senior-level Full Time
Tasks
- Build marketing mix models to reduce measurement uncertainty
- Communicate model insights to marketing teams
- Develop predictive models for customer lifetime value
- Evaluate new modeling ideas
- Maintain and improve marketing models
- Model customer behavior and product usage
- Partner with data analysts to implement models
Perks/Benefits
- N/A
Skills/Tech-stack
Customer Lifetime Value | Data Modeling | Experiment analysis | Lifetime Value | Machine Learning | Marketing Mix | Marketing Mix Modeling | Mix Modeling | Predictive Modeling | Python | SQL | Series analysis | Statistical Analysis | Time Series | Time Series Analysis
Education
N/A
Roles
Data Scientist | Lead | Lead Data | Lead Data Scientist | Scientist
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