Lead Analyst, Channel Analytics
Bangalore, India
R
INR 2520K-3380K (estimate) Senior-level Full Time
Tasks
- Apply AI and advanced analytics for campaign optimization
- Build automated analytical workflows
- Conduct ad hoc deep dive analysis
- Develop executive ready narratives for senior leadership
- Improve data pipeline gaps and data infrastructure
- Lead channel efficiency frameworks for paid media
- Recommend budgets by channel tactic and region
- Troubleshoot paid media data issues
Perks/Benefits
- N/A
Skills/Tech-stack
AI | Ad Serving | Ad tracking | Advanced Analytics | Attribution Modeling | Channel attribution | Correlation Analysis | Cross-channel | Cross-channel attribution | Data Infrastructure | Data pipeline | Databricks | Descriptive Statistics | Display Advertising | Inferential Statistics | MMX | Media Analytics | Mobile Marketing | Multi-Touch Attribution | Multi-touch) | Paid Search | Paid Social | Programmatic Advertising | Python | R | Regression Analysis | Statistical Analysis
Education
Bachelor of Engineering | Bachelor of Science | Master of Science
Roles
Analyst | Analytics Analyst | Channel Analytics Analyst | Lead | Lead Analyst
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