Director, Digital Analytics and Strategy
Hartford - Tower, United States
USD 132K-219K Executive-level Full Time
Tasks
- Align analytics design with data governance and security
- Coach team members on analytics methodologies
- Design digital analytics portfolio
- Drive adoption of digital analytics solutions
- Ensure privacy compliance for analytics implementations
- Lead digital analytics strategy
- Manage digital analytics business demand intake
- Oversee digital analytics technology implementation
- Plan analytics objectives and milestones
- Provide analytics tool use cases and vendor evaluation
Perks/Benefits
- 401k match
- Health insurance
- Mental health counseling
- Paid Holidays
- Paid time off
- Pension plan
- Volunteer incentives
- Wellness program
Skills/Tech-stack
A/B | A/B Testing | Adobe Analytics | Attribution Modeling | Audience Segmentation | B testing | CCPA | CPRA | Client side | Client-side Tagging | Consent Management | Conversion Rate | Conversion rate optimization | Cookie Consent | Cookie consent management | Cross-Platform Measurement | Cross-platform | Customer Data | Customer data platforms | Data Governance | Data Layer | Data Layer Implementation | Data platforms | Digital analytics | GDPR | Google Analytics | Google Analytics 4 | Google Tag | Google Tag Manager | ObservePoint | OneTrust | Privacy Compliance | Rate optimization | Security controls | Server Side | Server-side Tagging | Tag Management | Tag Manager | Tealium AudienceStream | Tealium EventStream | Tealium IQ | Tealium Tealium EventStream | Website personalization
Education
Regions
Countries
States
Cities
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