Principal, Marketing Analytics
Tasks
- Architect marketing data models
- Build predictive LTV and churn models
- Create marketing measurement frameworks
- Design attribution frameworks
- Govern marketing data integrity
- Integrate CRM and BI ecosystems
- Mentor analysts and raise technical bar
- Optimize budget allocation and ROI
- Standardize AI and automation for analytics
- Translate analytics into executive strategy narratives
Perks/Benefits
- Flexible paid time off
- Flexible working hours
- Home office budget
- IT equipment budget
- Learning budget
- Local in person social events budget
- Mental health support services
- Paid parental leave
- Stock options
- Work from anywhere
Skills/Tech-stack
Attribution Modeling | Automation | Business Intelligence | CRM Integration | Churn modeling | Customer Lifetime Value | DBT | Data Governance | Data Modeling | HubSpot | Lifetime Value | Looker | Machine Learning | Marketing Analytics | Media mix modeling | Mix Modeling | Predictive Modeling | SQL | Salesforce | Sigma | Snowflake | Tableau
Education
N/A
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