Media Analytics & Insights Lead
Montevideo, URUGUAY, Uruguay
USD 115K-140K (estimate) Senior-level Full Time
Tasks
- Analyze cross-channel campaign performance
- Build test and learn programs
- Develop measurement frameworks and KPI structures
- Interpret Marketing Mix Modeling outputs
- Lead measurement and analytics for digital media
- Mentor analysts and ensure high quality deliverables
- Partner with marketing and analytics stakeholders
- Support launch of new audiences and media products
- Translate data into actionable insights
- Use SQL and Python for analysis and reporting
Perks/Benefits
- AI learning paths
- Career development plan
- Company-provided equipment
- English lessons
- Flexible working options
- Learning opportunities
- Mentorship programs
- Special day rewards
- Udemy Business
Skills/Tech-stack
A/B | A/B Testing | Adobe Analytics | Amazon Ads | Attribution | B testing | Brand Lift | CM360 | Conversion lift | DV360 | Geo-testing | Google Ads | Google Analytics | Google Analytics 4 | LinkedIn Ads | Looker | Marketing Mix | Marketing Mix Modeling | Meta Ads | Mix Modeling | Power BI | Python | SQL | Tableau | The Trade Desk | Trade Desk
Education
N/A
Regions
Countries
States
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