Lead Analyst, Customer Analytics
USD 68K-112K Senior-level Full Time
Tasks
- Build customer segmentation models
- Build machine learning models
- Calculate marketing ROI
- Conduct multivariate analysis
- Create analytical outputs
- Define and track KPIs
- Develop actionable recommendations
- Develop analytics deliverables
- Discover hidden insights
- Evaluate marketing campaign performance
- Execute forecasting
- Improve processes and efficiencies
- Perform data analysis
- Present results to non-technical audiences
- Research statistical innovation
- Run DOE experiments
Perks/Benefits
- 401k
- Dental insurance
- Flexible paid time off
- Life insurance
- Long-term disability
- Medical insurance
- Paid Holidays
- Paid parental leave
- Paid sick and safe leave
- Short-term disability
- Vision insurance
Skills/Tech-stack
Campaign ROI | Cost Per | Cost per Product | Customer Segmentation | Data Mining | Data Visualization | Databricks | Excel | Experiment design | Forecasting | Incremental Lift | Key Performance Indicators | Logistic Regression | Machine Learning | Marketing Analytics | Multiple Regression | Multivariate statistics | Performance indicators | Power BI | PowerPoint | PySpark | Python | SQL | Snowflake SQL | Tableau | VBA | XGBoost
Education
Bachelor of Engineering | Bachelor of Science | Master of Science | PhD
Roles
Analyst | Analytics Analyst | Customer Analytics Analyst | Lead | Lead Analyst
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