Director, Global Digital Marketing Analytics (Performance & Optimization)
Sun Life Toronto One York, Canada
CAD 125K-195K (estimate) Executive-level Full Time
Tasks
- Automate recurring reporting
- Benchmark performance against competitors
- Build and mentor analytics team
- Build dashboards and performance reporting
- Build predictive models and self service analytics
- Conduct measurement and data handling audits
- Create interactive data visualizations
- Deliver projects on time and within budget
- Develop digital marketing measurement strategies
- Drive conversion and ROI optimization
- Ensure measurement privacy compliance
- Establish KPIs and metrics
- Establish center of excellence for digital marketing measurement
- Implement measurement governance and tagging protocols
- Improve data quality and close analytics gaps
- Maintain data collection usage retention governance
- Manage internal stakeholders and vendors
- Perform KPI variance analysis and recommendations
- Serve as internal thought leader on analytics best practices
Perks/Benefits
- Employer matching contributions
- Flexible work options
- Group insurance
- Paid time off
- Share ownership program
- Supportive inclusive culture
Skills/Tech-stack
Adobe Analytics | Adobe Target | Attribution Modeling | Center of Excellence | Dashboarding | Data Governance | Data Quality | Data Visualization | Digital analytics | Digital marketing | KPI Development | Marketing Optimization | Marketing measurement | Medallia | People management | Power BI | Predictive Modeling | Privacy Compliance | Project Management | ROI optimization | Tableau
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