Senior Data Scientist - Media Mix Modeling (MMM)
Hyderabad, TS, India
INR 2500K-3356K (estimate) Senior-level Full Time
Tasks
- Analyze historical marketing data
- Analyze pricing elasticity
- Build and deploy Generative AI and LLM models
- Build predictive models for spend forecasting
- Collaborate with Data Engineering and Marketing teams
- Develop and implement media mix models
- Fine-tune LLM models
- Maintain documentation for models and analyses
- Optimize marketing spend across channels
- Perform marketing campaign deep dive analyses
Perks/Benefits
Skills/Tech-stack
A/B | A/B Testing | Amazon Web Services | Azure | B testing | Customer Segmentation | Data Visualization | Embeddings | Fine Tuning | Generative AI | Google Cloud | LLM Fine-tuning | Lifetime Value | Lifetime value analysis | Marketing attribution | Media mix modeling | Mix Modeling | Nielsen | Power BI | Python | R | Regression Analysis | SQL | Series modeling | Tableau | Time Series | Time Series Modeling | Value Analysis | Web Services | Workflow Orchestration
Education
Roles
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