Manager, Marketing Analytics
Tasks
- Analyze customer acquisition trends by channel cohort and product
- Develop and maintain marketing dashboards and KPI reporting
- Ensure data quality and consistency across marketing analytics methodologies
- Lead marketing measurement best practices
- Optimize marketing budgets with growth team
- Own marketing performance measurement across paid media
- Provide data-driven recommendations to stakeholders
Perks/Benefits
- 401k match
- Annual performance bonus
- Medical, dental, and vision benefits
- Recognition program
- Wellness benefits
Skills/Tech-stack
CAC | Cohort Analysis | Dashboarding | Data Visualization | Incrementality testing | LTV | Marketing Analytics | Marketing attribution | Media Mix | Media mix modeling | Mix Modeling | Python | R | ROAS) | SQL
Education
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