VP, Digital Channel Optimization Manager
Eastgate Office, United States
USD 130K-155K Executive-level Full Time
Tasks
- Activate retargeting and personalization
- Build attribution models and cost per funded loan metrics
- Coordinate campaign execution across paid channels
- Develop audience strategies for targeting and suppression
- Ensure affiliate compliance and brand standards
- Ensure attribution tracking and UTM governance
- Implement audience segmentation and intent scoring
- Manage CDP audience tagging operations
- Manage affiliate and referral partnerships
- Monitor channel performance and conversion metrics
- Optimize audience match rate
- Optimize paid media buying budgets
- Own lead generation and loan origination reporting
- Partner with marketing technology and engineering teams
- Plan webinars and email nurture programs
- Provide performance analysis to senior leadership
- Run conversion rate optimization testing
- Support CDP and Salesforce Data Cloud integrations
Perks/Benefits
- 401k matching
- Dental insurance
- Employee mortgage loan program
- Free Access to Bank Account
- HSA or FSA
- Health insurance
- Life insurance
- Paid sick leave
- Paid vacation
- Vision insurance
Skills/Tech-stack
Adobe Target | Ads Manager | Affiliate Marketing | Attribution Modeling | Audience Segmentation | Audience targeting | Campaign Manager | Conversion Rate | Conversion rate optimization | Customer Data | Customer Data Platform | Data cloud | Data platform | Demand Generation | Funnel Analysis | Google Ads | Google Tag | Google Tag Manager | HubSpot | Lead nurturing | LinkedIn Campaign Manager | Marketing Analytics | Marketing Automation | Marketing Cloud | Marketo | Media Buying | Meta Ads | Meta Ads Manager | Personalization | Rate optimization | Retargeting | Salesforce Data Cloud | Salesforce Marketing | Salesforce Marketing Cloud | Salesforce data | Segment | Tableau | Tag Management | Tag Manager | Tealium | UTM governance | Web Analytics
Education
Bachelor of Arts | Bachelor of Engineering | Bachelor of Science
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