Marketing Analytics & SEO Manager
Tasks
- Analyze campaign performance across digital and lifecycle channels
- Analyze customer behavior and transactions
- Automate marketing workflows and enable team adoption
- Build audience segmentation strategies
- Build dashboards and reporting frameworks
- Collaborate with IT Data Communications and Compliance for search alignment
- Deploy generative AI workflows for landing pages and FAQs
- Execute A/B testing and experimentation
- Integrate data across CRM digital banking and loan origination systems
- Maintain SEO strategy including technical SEO metadata and site architecture
- Manage marketing technology platforms
- Measure organic rankings zero click visibility and AI citations
- Optimize banking funnels for deposits and mortgages
- Recommend campaign optimizations
- Run LLM driven testing for copy and prompt variants
- Support lifecycle marketing acquisition onboarding retention cross sell
- Track KPIs and conversion metrics
Perks/Benefits
Skills/Tech-stack
A/B | A/B Testing | AI Agents | Attribution Modeling | B testing | Conversion Rate | Conversion rate optimization | Customer Segmentation | Dashboarding | Data integration | Engine optimization | Generative AI | Google Analytics | Google Analytics 4 | Google Tag | Google Tag Manager | Keyword Research | Landing Page | Landing page optimization | Marketing Analytics | Marketing Automation | Microsoft Copilot | Microsoft Office | Microsoft Office 365 | Office 365 | Page optimization | Prompt development | Prompt engineering | Rate optimization | Schema Markup | Search Engine | Search Engine Marketing | Search engine optimization | Structured data | Tag Manager | Technical SEO | Web Analytics
Education
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