UNIV-Enrollment Marketing Manager, College of Nursing
Tasks
- Align paid media and lead generation with enrollment objectives
- Build referral partnerships with healthcare organizations
- Create and optimize recruitment marketing content including email campaigns and web messaging
- Design automated CRM communication journeys in Anthology
- Develop KPIs including speed to lead engagement cadence application completion yield
- Develop and execute social media content strategy
- Improve program web presence and inquiry pathways
- Lead enrollment funnel strategy from inquiry to matriculation
- Manage multi channel outreach email SMS phone
- Optimize landing pages and ad creative for click to inquiry conversion
- Optimize segmented behavior driven messaging by program audience
- Partner with admissions to execute data informed yield strategies
- Produce enrollment funnel performance reports for leadership
- Track and analyze funnel performance metrics and conversion rates
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | B testing | CRM | Customer Segmentation | Data Analysis | Email Marketing | Enrollment analytics | Funnel analytics | KPI Tracking | Landing Page | Landing page optimization | Lead generation | Marketing Automation | Media Marketing | Page optimization | Paid media | SMS Marketing | Social Media | Social Media Marketing | Speed to lead
Education
Related jobs
-
Head of Ai-Native Sales Development USD 195K-205K6sense | Apollo | Artificial Intelligence | Champify | ClaudeExecutive-level Full TimeHybrid - US R13h ago
-
Senior Manager, Marketing Analytics & Operations USD 145K-155KA/B | A/B Testing | Ad Spend | Ads API | Airbyte11 paid holidays | 401(k) plan match | Employee assistance program | Employee discounts | Employee ownership programSenior-level Full TimeRemote United States R14h ago
-
Associate Director, Data Science USD 160K-297KADME | Data Analysis | Data Mining | Data Visualization | Deep learning401k match | Disability benefits | Health benefits | Hybrid work | Life benefitsMid-level Full TimeCambridge (USA), United States R1d ago
-
Manager - XP Analytics Growth, ECP USD 149K-205KA/B | A/B Testing | B testing | Credit Risk | Credit risk modelingMid-level Full TimeMcLean, VA, United States1d ago
-
Marketing Sr. Analytics Partner USD 133K-175KAI integration | CDP | CRM | Data Analysis | Data DictionarySenior-level Full TimeWest Des Moines 7700 Mills Civic …1d ago
-
Manager, Digital Analytics USD 81K-124KA/B | A/B Testing | Adobe Analytics | B testing | Customer JourneyMid-level Full TimePA - Philadelphia, 1701 John F …1d ago
-
Sr. Manager, Business Operations & Analytics USD 127K-191KBudgeting | Business Intelligence | Data Analysis | Data Quality | ForecastingSenior-level Full TimeCO - Denver, 8000 E Iliff …1d ago
-
Sr. Manager, Optimizations - HCP Products & Experiences USD 124K-207KA/B | A/B Testing | AI Driven | AI-Driven Optimization | Adobe Analytics401k plan | Caregiver parental leave | Medical leave | Paid Holidays | Paid personal daysSenior-level Full TimeUSA - NY - Headquarters, United …1d ago
-
Sr Category Manager (Retail Analytics) USD 70K-80KCircana | Dashboarding | Data Analysis | Data Storytelling | ExcelFlexible scheduling | Hybrid work | Work-life balanceSenior-level Full TimeJacksonville, FL, United States3d ago
-
Marketing Data Science Manager USD 125K-160KA/B | A/B Testing | API deployment | AWS S3 | Agentic Workflows401k | Commuter benefits | Dental insurance | Disability coverage | EAPMid-level Full TimeColumbia, MD, United States3d ago
-
Manager, Media Analytics & Insights USD 130K-150KA/B | A/B Testing | Attribution | Attribution Modeling | Audience strategySenior-level Full TimeColumbia, MD, United States3d ago
-
Head of Commercial Data & Analytics USD 170K-256KBehavioral analytics | Business Analysis | CRM | Commercial Lending | Cross-Functional CollaborationExecutive-level Full TimeMorristown, NJ, United States3d ago
-
Senior Manager of AI Solution Marketing (Remote) USD 122K-125KB2B Marketing | CRM | Campaign Management | Demand Generation | Digital marketing401k match | Healthcare | Life and disability coverage | Paid parental leave | Paid personal time offSenior-level Full TimeLos Angeles, California, United States; San … R3d ago
-
Senior Manager of AI Solution Marketing (Remote) USD 101K-114KB2B Marketing | CRM | Campaign Management | Data Analysis | Go-to-market401k match | Healthcare | Life and disability coverage | Paid parental leave | Paid personal time offSenior-level Full TimeAtlanta, Georgia, United States; Chicago, Illinois, … R3d ago
-
Senior Manager of AI Solution Marketing (Remote) USD 111K-125KB2B Marketing | CRM | Campaign Management | Data Analysis | Demand Generation401k match | Disability insurance | Health insurance | Life insurance | Paid parental leaveSenior-level Full TimeBoston, Massachusetts, United States; New York, … R3d ago
-
Analytics AI Strategy and Operations, YouTube USD 222K-309KAnalytics | Artificial Intelligence | Concurrency systems | Data Analysis | Data GovernanceBonus target | Equity | Health benefits | Relocation support | Retirement benefitsSenior-level Full TimeSan Bruno, CA, USA3d ago
-
Artificial Intelligence | Augmented Reality | Business Development | Cross-Functional Collaboration | Cross-functional401k retirement plan | Holiday pay | Long-term incentive plan | Paid sick time | Paid vacationSenior-level Full TimeUS244 FL Palm Beach Gardens - …4d ago
-
Senior Manager Data Analytics USD 103K-174KA/B | A/B Testing | Adobe Analytics | B testing | Data VisualizationVisa sponsorshipSenior-level Full TimeNew York, NY, United States4d ago
-
AI Lead Technical Program Manager USD 166K-213KAgile | Budget Management | Data Analysis | Data sensitivity | Program ManagementBackup childcare | Financial coaching | Health care coverage | Mental health support | On-site health and wellness centersSenior-level Full TimeColumbus, OH, United States4d ago
-
Order Fulfillment Manager USD 70K-80KData Analysis | ERP software | Inventory Management | Key Performance Indicators | Logistics401k matching | Company recognition programs | Employer-sponsored healthcare | Flexible work environment | Learning and developmentMid-level Full TimeSan Diego, CA, United States4d ago
-
Account Reconciliation | Budgeting | Cost Control | Data Analysis | EmailMid-level Full TimeDenton, TX, United States4d ago
-
Forward Deployed AI Engineer - Enterprise Lead USD 180K-250KArtificial Intelligence | Automation | Code Quality | Data Analysis | Debugging401k | Commuter benefits | In-office lunch | Medical, dental & vision coverageSenior-level Full TimeSan Francisco4d ago
-
Senior Manager, AI Engineering USD 240K-280KAgentic Systems | Apollo GraphQL | Automation | Data Analysis | GraphQLDental insurance | Disability insurance | Employee assistance program | Equity | Health insuranceSenior-level Full TimeUnited States4d ago
-
Business Operations Manager, Applied AI Engineering USD 160K-185KAI tool integration | Agent Orchestration | Bias Mitigation | Business Strategy | Context engineeringSenior-level Full TimeMenlo Park, CA | Seattle, WA …4d ago
-
Incident and Escalation Manager USD 145K-200KCall Management | Cause analysis | Change Management | Confluence | Cross-Functional CoordinationHoliday support | Off-hours support | On-call support | Weekend supportSenior-level Full TimeRemote, United States R5d ago