Sr. Director Analyst, Marketing Measurement, Analytics & AI Decisioning (Remote - US)
Remote - Texas, United States
R
USD 172K-202K Senior-level Full Time
Tasks
- Conduct peer review of content
- Create and deliver presentations
- Create marketing measurement insights
- Develop analytics and AI decisioning strategies
- Develop thought leadership research
- Engage clients and prospects with recommendations
- Improve research processes
- Mentor junior team members
- Perform marketing analytics and root cause analysis
- Predict market trends
- Support sales with voice of the market
Perks/Benefits
Skills/Tech-stack
AI Enabled Decisioning | AI ROI | AI ROI assessment | AI-enabled | Analytics Talent Development | Analytics operating model | Artificial Intelligence | Attribution | Attribution Modeling | Customer Analytics | Data Management | Experimentation | Forecasting | Incrementality | Marketing Mix | Marketing Mix Modeling | Marketing Optimization | Marketing ROI | Marketing performance | Marketing performance measurement | Mix Modeling | Operating Model | Performance Measurement | Predictive Analytics | ROI assessment | Talent Development
Education
Bachelor of Engineering | Bachelor of Science | Master of Science
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