Senior Manager, Conversion Rate Optimization (CRO)
Tasks
- Analyze web analytics heatmaps and session recordings
- Build full funnel nurture sequences
- Collaborate with UX and design on test variations
- Create data visualization dashboards for executives
- Design A B split and multivariate tests
- Implement AI driven CRO use cases
- Implement targeted personalization
- Integrate marketing automation and CRM data for tracking
- Lead CRO testing roadmap
- Manage and mentor CRO and digital optimization team
- Map and analyze buyer journey stages
- Monitor and report CRO and lifecycle performance
- Optimize abandoned cart recovery programs
- Own Optimizely experimentation environment
- Partner with marketing product and paid media on testing concepts
- Work with engineering to launch tests without performance impact
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | Adobe Commerce | B testing | CRM | CSS | Data Visualization | Google Analytics | Google Analytics 4 | HTML | Heatmaps | JavaScript | Lifecycle Marketing | Marketing Automation | Marketo | Multivariate Testing | Optimizely | Personalization | Power BI | Salesforce | Session recordings | Split-testing | Web Analytics
Education
N/A
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